ABOUT US


NEBO® is one of the world’s best-selling lines of innovative, consumer-friendly flashlights and tools. Ever-changing and never compromising, we create and see our products through every phase of development. From the conceptual drawings on the sketch pad all the way to the end consumer, we offer quality and customer service guarantees that are unmatched.  NEBO® is a division of Alliance Sports Group, a family-owned company with headquarters in Grand Prairie, TX.

From humble beginnings, (the garage), in 1974, brothers Glenn and Bob Bollinger struck lightning with their first product idea. Albeit in the Fitness sector, it was a national phenomenon and launched them into business selling in virtually every major retail chain across the U.S.A Bollinger Fitness grew into the largest supplier of fitness accessories in the world. This set the foundation to create thousands of products, and develop numerous product lines and companies founded on innovation which lead to the formation of Alliance Sports Group.

Today, NEBO® is one of the leading brands of LED lighting products in the market. With an array of customers, from national retailers and tens of thousands of independents across the country, we continue to innovate and execute strategies in LED technology allowing year over year comp sales increases.

The American spirit of ingenuity, innovation and quality craftsmanship is expressed in everything we do. Our devotion and commitment to these core values is unwavering.

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